Small businesses have been using leaflet marketing for many years now due to it being relatively cheap and simple. It can be also known as door-to-door marketing and involves delivering your unaddressed business leaflets through letterboxes. This can be done by anyone you wish whether it be yourself or through a leaflet delivery service. The response rate varies depending on your business, any offers you’re providing and the area you’re targeting. If you put your time and effort into the leaflet drop you can expect high response rate.
The best thing about leaflet marketing is that even if they throw your leaflet in the bin they still will look at it on the way, Even if the dog chews up the leaflet and it’s amazing how much dogs love leaflets, they will still have to clean up the mess and hopefully make out your business. Personally I’ve experienced all sorts from delivering leaflets for numerous businesses I’ve set up and I’ve had everything from dogs running full pelt at the door nearly knocking it down to old women trying to call the police on me.
A great thing about leaflets is that they’re so versatile. They can be used anywhere such as letterboxes, waiting rooms, billboards etc. You don’t just have one distribution method. Remember if you’re local, asking other businesses to display your leaflets cuts out the work of delivering. They can sit on the counter and people can pick them up if they choose too, try anywhere and everywhere from hairdressers to pet shops obviously depending on what you’re actually adverting.