Just like trying to think of a business name, a logo can be just as important. We can follow similar steps also when trying to think of the best way to create our logo. Your logo needs to stand out and have people understand what you’re business is about. You need to think about what message you want to send by potential customers looking at your logo.
You should already have a good idea of how you want your business logo to be and you should have your business name already sorted. So if you followed our article of on to think of a business name you needed to decide whether you wanted a random name or a relative name. You need to follow suit with the logo, If you picked to go for a relative business name then have a logo that shows what your business is about. If you’ve decided to go the extra mile and go for a random business name your logo can be pretty much anything you want. Remember going for random makes work a lot harder to get your brand recognized, think about Nike. Their logo is the “Swoosh” or tick and could interpreted as many things where if you look at a relative logo like Costa Coffee from the name you already know what it’s about but the logo just helps it even more.
There are three main types are logos. The first is a font logo such as ours is where you use the name of the business and make it distinctive. The second is where you use a relative illustration for example if you were a car mechanic you might have a image of a car along with tools, the first and the second can be merged just like Costa Coffee again. The last one is a complete abstract logo like Nike where it has the relevancy to what you do. This should go off what you’ve decided to name the business as we mentioned before, if you want to send a message to people what your about then use your name but make it stand or out or a relative image or even a mix of the two. If you’ve named your business randomly to make it more memorable then use a logo to supplement it.
If you have an idea in mind then go ahead and start sketching the basics down. You’ve chosen which type of logo you’re going to have so now think about what you want to have on it, what message do you want to send to your customers? Is there a key benefit that your business can highlight with its logo?