Wherever you live, you don’t have to go very far to come across a billboard. Whether it’s the latest movie, a popular clothing store or the newest addition to the gadget world, there’s always something different being advertised by the side of the road.
Billboards are most commonly found in locations with a high level of traffic, such as busy high streets or motorways. Some smaller billboards can be found on quieter streets, but usually advertise local products or issues which residents might be interested in. Politicians often use small billboards as part of their campaign during election time, while companies such as Apple or H&M choose to advertise along much busier roads and on much larger billboards.
All around the UK, you can see billboards and advertising space. Whether it’s at the bus stop, in the train station or on the side of a building or phone box, we discover new products and services largely through outdoor advertising. Local businesses in the UK often advertise in nearby locations in order to target people who live close by, or they may have a billboard which directs road users and pedestrians to their shop or store.
Billboard advertising spaces are owned by companies such as Clear Channel. These companies manage the advertising spaces and charge fees for other businesses to advertise their products and services on them. Clear Channel is then responsible for putting up the adverts and taking them down when the time is up. The business which is advertising only needs to pay the fee and then send the advertisement to be put onto the billboard.
The classic billboard is the one which is most commonly seen, and adverts are put up and taken down as the space is rented by different businesses. They come in various sizes, but are usually around 36-48 feet wide and 10-15 feet tall. Vinyl billboards are the same style and size as classic billboards, but appear brighter and are covered in UV defensive paint to preserve them.
Mobile billboards are a good option if you have either a business which regularly changes location or a business which has chains around the country. These types of billboards appear at large events or occasions, such as festivals or fun days. Your business might not benefit from long-term billboard advertising by the side of a road, but when targeted to the right audience, it could bring a lot of new customers.
Other types of billboards which are designed to capture the attention of onlookers include painted billboards and 3D billboards.
Digital billboards have become increasingly popular in recent years for several reasons. They are more difficult to damage or deface, and they can change every few seconds to display a new advert. This means that more businesses can advertise in the same space. Digital billboards can also appear more polished and professional, and due to the fact that moving images can be displayed on them, they attract a lot of attention.